Earlier this year in
March, MLSsoccer.com asked Robb Heineman whether Sporting KC's jersey sponsor
was close to being finalized. Robb responded short and sweet with
"Definitely." He then went on to say:
"We have a
couple different [jersey sponsor] candidates that we are working on, both of
whom we think would be excellent candidates. They match up very well with the
branding theme that we’ve been working through. It’s something that we would
like to get done as soon as possible."
Obviously, what Heineman
implied did not happen; Sporting Kansas City did not announce a jersey sponsor
shortly after the interview - or even several weeks later. In fact, Sporting KC
currently have no jersey sponsor. The reason for the delay is still unknown.
Eight months later, and deep into off-season chatter, fans are starting up their
discussions again, asking when Sporting's sponsor will be announced and what
people think it will be.
Recently, I noticed something. Something small, but possibly
a lead into digging deeper
into this jersey sponsor saga. I noticed this at the final few Sporting KC home
games. Several club employees were walking around the stadium premises
asking fans (and recording on video) what they thought the jersey sponsor would
be. Yes, I know this isn't anything groundbreaking; however it's better than
nothing. This started to make me think that maybe, just maybe, the sponsor
announcement would be coming soon - but I told myself not to get my hopes up; I
didn't have enough information to make assumptions.
It was then that I received a direct message from one of my
reliable Twitter followers that he had learned some interesting things from
"someone with close ties to Sporting." The first thing I was told was
that had Sporting KC's playoff run gone deeper, it may have been possible to release the sponsor
prior to the end of the season. This came as a surprise to me; something I
really hadn't expected to hear.
The next thing I learned was that the Twitter follower I
mentioned earlier had been told that the sponsor is "the big one
everyone wants it to be." What exactly this sponsor is, I'm not sure.
My best guess is Google (also
my personal preference), but I can't be sure.
| Robb Heineman |
Last
night, I emailed Robb Heineman to see if I could pry some solid information
regarding the jersey sponsor from him. Surprisingly, he emailed back quite
promptly. His response, short but sweet once again, disappointed me:
"Nothing pending." Although this seems straight forward, I think otherwise. I have a
feeling that the chief executive officer of Sporting Club may not have wanted to reveal any
details quite yet – that, or the club may just want to put the jersey sponsor
quest on the back burner, maybe until closer to the 2012 MLS season. I can't be
100% sure either way.
Now,
hopefully I will ask my readers this for the very last time:
What
do you think the Sporting KC jersey sponsor will be?
Answer
the above question, and also give me your thoughts on when you think
the sponsor will be announced in the comments section below.
